To that end, Mobile, Television, eBooks, and other industries have already turned to the Web, and the signage industry is poised to do so. Interoperability means reaching more people on more devices.
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As long as products from different vendors do not interoperate, it will remain challenging and costly to build and expand large-scale digital signage networks." Industry Identifies Interop Priorities According to a November 2011 ITU-T report, "The fact that most digital signage solutions are proprietary systems impedes the integration of various applications across different networks or vendors. Though these projections are encouraging, lack of interoperability may prevent new opportunities or cost reductions. According to a study released by ABI Research in May 2011, "the global market for digital signage, including displays, media players, software, and installation/maintenance costs, will grow from nearly $1.3 billion in 2010 to almost $4.5 billion in 2016." At NTT we want to enhance communication between personalĭevices (phones, tablets) and widespread digital signage." Digital Signage Market Growing but Lacks Interoperabilityĭigital signage covers a spectrum of display sizes and locations, from sports arenas and urban video terminals of every shape, to monitors in elevators, storefront windows, train stations, and public kiosks featuring rich interactivity. "For even greater growth we will need to reduce overall costs, and the most effective approach is to make the Web the future digital signage platform. "Digital signage expansion has attracted a lot of attentionĪs a way to distribute media to the public," said Katsuhiko Kawazoe, Vice President, NTT. Of key topics and use cases for bringing Digital Signage to the Web,Īs well as a first gap analysis of enhancements to the Web to enable the transformation of the Digital Signage ecosystem.
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New momentum for making the Web the future interoperable